RE-VISIONARIES

The TakePart and Kia Re-Visionaries program shined a light on individuals that are making a difference in big ways. This included innovators, change makers, and disrupters in a variety of industries. 

We aligned the Kia Optima brand with this program not only through high impact media but also with sponsorship of the sharable compilation video, editorial profiles, social and email distribution.

The campaign catalyzed tangible engagement with our audience in three ways:

• TakePart informed users through editorial profiles
• Users actively participated in the program through voting widgets embedded in the editorial content and distributed through high impact media. 
• The program resulted in real impact through rewarding a  $5,000 grand prize.

MEDIA IMPRESSIONS: 31MM

SOCIAL MEDIA REACH: 4.5MM

VIDEO PLAYS: 2.9MM